Turrentine Brokerage.com

Bulk Wine. Grape Brokerage. Strategic Brands.

Turrentine Market Update

In the ever-evolving narrative of the wine industry, the cadence of buyers’ decision-making often moves to the rhythm of market cycles. The quick decisions and immediate transactions of 2021 and 2022 are behind us and have been replaced by a market where buyers, acutely aware of the consumer demand challenges, excess supply, and the luxury to gauge the development of the 2024 crop, aren’t in much of a hurry to secure their needs. This isn’t to say that supply is not moving, it is and the number of transactions is comparable to last year, but contracted quantities are less.

In this issue, we will explore the effects of this strategic ‘Waiting Game’, and how collective breath-taking is impacting market dynamics and influencing pricing strategies from both a domestic and global perspective following our recent trip to ProWein. Read More