Turrentine Brokerage.com

Bulk Wine. Grape Brokerage. Strategic Brands.

Turrentine Market Update

Last year could be summarized by the fog of uncertainty on two fronts. On one hand, uncertainty was due to shifting consumer sales trends—on the other hand, crop size. Crop size is now known since the Preliminary CDFA California Grape Crush Report was released last Friday. The total crush weighed in at 3.67 million tons, and despite significant tonnage field rejected due to disease pressure or grapes left unharvested due to lack of demand, one thing is for sure—it was too much. Since early 2023, we had been reporting indicators of an impending excess market for bulk wine and grapes as described in the Turrentine Wine Business Wheel, but there was still a disconnect between buyers and sellers.

With the crop size known, and more time for sellers to accept the transition to an excess market, the fog of uncertainty has lifted. Now more than at any point last year, buyers and sellers are closer in alignment of their understanding of the current market cycle, helping us make deals happen and evolve through excess. Read More