March 16, 2015
WiVi Central Coast Wine Industry Conference and Tradeshow.
Visit us at Booth # 607 and listen to Turrentine Speakers:
DAY 2 – Wednesday, March 18
Industry Outlook: A Look Ahead at 2015. Presentation by Erica Moyer & Audra Cooper.
Get a look at the current state of the 2014 grape and bulk wine inventories and see projections for the year ahead. How much bulk wine is in storage? Will prices be rising, falling or holding steady? Plan your grape growing and winemaking strategies with this valuable data as your foundation.
Audra Cooper, Turrentine Brokerage
Erica Moyer, Turrentine Brokerage
March 11, 2015
Marc Cuneo and Steve Fredricks will be attending the Prowein show in Dusseldorf Germany March 15, 16, and 17. Prowein is the most important wine trade fair of the year attending by wine buyers and sellers from all wine producing and consuming countries in the world. Over the years we have been able to initiate and / or complete an number of deals for wineries sourcing French, Italian, Spanish, Chilean, Australian, and Argentine wine in bulk and in control label branded wines. We also use this opportunity to catch up on the market conditions around the world in meetings with our strategic partners San Nicolas Wine Services, Austwine, and CIVS. Contact us if you would like to set up any meetings while we are there or are interested in market update when we return.
Steve Fredricks, President
Marc Cuneo, Broker
March 3, 2015
For over 40 years of brokering bulk wines, Turrentine Brokerage has identified 5 tips for getting the most out of your bulk wine for sale.
- Don’t Neglect It; Improve It. Offer the best wine you possibly can. Don’t just grab a sample from the tank. Work with it, adjust the acid, enhance the color, clean it up, make it taste better, make it look better. Try to make lab blends that taste better than the components. Consider sacrificing a little of your better wines in order to upgrade bulk lots. This may be counter-intuitive but the quality of the wine you offer in bulk will dramatically affect the quantity of dollars you get back. We have sold in a year California appellation Cabernet Sauvignon as low as $4 per gallon and as high as $8 per gallon. We have sold Napa Valley Cabernet as high as $40 per gallon and as low as $20. It pays to present the best blends possible.
- Get the Wine Ready First. There are early buyers most years and it is good to get your wines ready quickly for these buyers. But – even more important – never send out a sample of a wine you would not be willing to purchase yourself. While sellers diminish defects in their own minds, buyers magnify them. Remember that the winemaker on the other end is – justifiably – suspicious. He does not want to purchase someone else’s problem. If one of his own wines should exhibit a little H2S, for example, he is not concerned. He knows the history of his wine and is confident it will clean up. But if a bulk sample shows the same amount of H2S, he wonders whether someone else has already tried – and failed to clean up the wine. In fact, that might be the reason the seller is trying to offload what is otherwise a pretty good wine. He may end up purchasing another wine he does not like as well, in other respects, but which seems safer. The bottom line is: make extra efforts to be sure your wine is showing well – even to a suspicious buyer – before you send out that sample.
- Prepare Samples that Sell. It is a shame to lose a sale just because of a bad sample, but it happens all the time. A winemaker filled a wine glass from the sample valve of a large tank. This first glass from the sample valve had an off character, so he threw it down the drain and drew a second glass, which was delicious. A cellar worker might not know to dump that first bit of wine but might have put it into the first sample bottle. A potential buyer would then receive a defective sample. Some knowledgeable and responsible person must make sure that the sample is properly drawn and accurately represents the wine. The sample should be clearly labeled with all of the relevant information (percentage varietal, vintage and appellation, gallons available, how stored, tank and lot number, asking price, broker information, date sample drawn, and analysis if available – Alcohol, Total Acid, pH and VA). Samples should be sent quickly when requested. If the sample is going directly to a potential buyer, we at Turrentine Brokerage appreciate being informed by e-mail as soon as the sample has been sent, to facilitate fast, efficient follow-up.
- Think Customer Service. Even when you are just getting rid of excess inventory, buyers still need to be provided a company that is easy for them to deal with. This may sound obvious but few wineries apply marketing principles to wines for sale in bulk. It is important to remember that even in the bulk market, the party exchanging cash for product is a customer. If you treat that bulk buyer like a real customer, pretty soon you’ll have more such customers bidding for your products, producing better prices and faster turnover.
- Pick the Best Broker. Finally, the most important element of selling wines in bulk is – you guessed it – picking the right broker. Seriously, you must pick the right broker to present your wines and to negotiate and document a sale and to mediate any questions or problems. If you are offering high quality wines, you will want to have a broker known for selling high quality wines. And that broker is, well you already know who that broker is. So give us a call to sell your high quality wines. Turrentine Brokerage is the leading broker of premium grapes and wines in bulk. We are also experienced in helping wineries and growers plan for profit around wine business cycles.
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February 27, 2015
21st Annual Central Coast Insights Program
Paso Robles Inn, Paso Robles
Thursday, March 12, 2015.
We are proud to announce Audra Cooper and William Goebel will be presenting! The presentation will provide a Market Update for Grapes and Bulk Wine. For more information about the event, please click on the image below.
February 24, 2015
Turrentine Brokerage is a proud exhibitor for the upcoming INNOVATION+QUALITY trade show.
This event is a new forum for ultra-premium wineries focused on cutting-edge innovations that advance wine quality. This day-long event will take place March 4, 2015 at Charles Krug Winery in the Napa Valley. This event is produced by Wine Business Monthly.
Come say hello to Team Turrentine at Booth #318!
As a Turrentine client, you’re invited to join us for a free exhibition hall pass, register with the code: guest
February 20, 2015
Ag Unlimited Presents
19th Annual Grower Meeting
North Coast Grape Broker
Tuesday February 24, 2015
13500 U.S. 101
Hopland, CA 95449
Wednesday February 25, 2015
Alexander Valley Community Hall
5512 Highway 128
Thursday February 26, 2015
1075 California Blvd.
Napa, CA 94559
Mike Needham, Turrentine Brokerage
February 19, 2015
Turrentine Brokerage is very excited to participate in the Career & Internship Expo hosted by Fresno State. Two of our Fresno State Alumni, Brian Clements, company Vice President & Audra Cooper, Grape Broker and Partner, will be there on February 24th and 25th. For more information about the Career & Internship Expo, click on the image below.
February 17, 2015
2014 Grape Crush Report Press For Turrentine Brokerage.
February 10, 2015
The California Department of Food and Agriculture’s Preliminary Grape Crush Report for 2014 has been released. It is a critical barometer for the wine and grape industry, containing tons crushed and prices of wine grapes crushed during the 2014 harvest. The Crush Report provides growers and wineries insight into the inventory position for the California wine business as a whole, and influences market dynamics for the current bulk wine market as well as the upcoming 2015 harvest.
The 2014 Preliminary Grape Crush Report, as released by the National Agriculture Statistics Service, announced a California statewide winegrape crop of 3.91 million tons. The total crush of wine grapes declined in 2014 from 2013 some 340,000 tons or about 58 million gallons. Overall, this decline is a healthy thing for the wine business, which has ample inventories to feed growth after two previous years of larger than average crop yields.
See Turrentine’s Press Release below.
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CDFA is scheduled to release the Grape Crush Report at Noon on Tuesday, February 10, 2015.
To view our Media Advisory, please download the below PDF.
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